Be yourself dammit. No one else can.

Be yourself dammit. No one else can.

Yesterday I had a meeting with a corporation located in Newcastle.  A lot of our clients are located around the country, so it’s not often we get to meet them face to face and I get to wear something other than my jeans and an Iron Maiden t-shirt.

I started to get ready for the meeting and I hunted down my suit and best shirt (no tie – I HATE tie’s with a passion). As I stood in the mirror, making sure everything looked as it should, I realized how uncomfortable I felt.

Not because the clothes didn’t fit, but because the person I saw in the mirror wasn’t me.

I was pretending to be someone else, someone who wore suits. It wasn’t intentional, I wasn’t trying to be misleading or fake. But for some insane reason, I was equating “professional” with my attire, instead of my attitude…instead of the service we provide and the expertise we bring to the table.

We talk alot about brand messages with our clients, and here I was, being completely untrue to our own brand.

  • We are not corporate.
  • We are not an agency.
  • We are not suits and ties and dress pants and blouses.
  • And we love that we are none of those things.

So I tore off that ridiculous outfit and grabbed a nice pair of jeans and a shirt, along with boots and I was all set. When I checked myself out in the mirror, I felt completely comfortable, confident, and professional. 

I’m not saying you need to go out there in a track suit or your slopps – but be real. Don’t be afraid of who you are or try to fit into a mold of what you think something should be.